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Table of Contents

Very Basics
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Robot.txt and site index
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Make sure robots.txt is enabled if you want search engines to crawl your site. Also upload your site index to google search console so Google indexes your site faster.

Title
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11 words or less with keyword Make sure keyword is not at the beginning of the title.

Optimize Headings for SEO:
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# Main Heading (title) H1 (is this title in Hugo?)

## H2 first main section

### H3 subheading under first H2

## H2 second main section

### H3 under second main section

### H3 same

Article length
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Must be at least 300 words

Keywords and key-phrases
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Something someone is searching for on Google to learn something about your product

Keyword or key-phrase needs to be in:

  • title
  • in a heading
  • in text

Don’t stuff keywords. One keyword per above category is fine. Use natural writing. (Conversational tone)

Use in first paragraph.

Don’t use the same keyword on multiple articles.

Links #

Include both types to help with SEO. Make links useful to the reader.

Internal link #

Link to another page on your site.

External link #

Link to another site.

Meta Data
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Description under title that you see in google. (Is this the summary or description in Hugo?)

Between 11 and 21 Words

Slug
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URL for article. https://davidwrites.xyz/10-reasons-why-you-dont-stick-to-your-routine

Browser/folder friendly title. Use dashes for spaces. No capital letters or symbols.

Images
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Add images to help with SEO Keyword in image alt title is good (How to do this in Hugo?)