https://www.nateliason.com/blog/no-niche A business needs a niche because the product has to solve a certain problem. But with a blog, the problem you’re ultimately solving is attention and interest, and the most effective way to maintain someone’s interest is through being interesting and irreplaceable.

Email marketing won’t work as well for an un-niched blog since your calls to action won’t be as strong. Instead, focus on SEO and social media.